If you have read our previous blog posts such as Indy Sites, Trusted Vanguards of Local Referral, Rewarding Expertise In The Local Referral Value Chain and the position piece Why The Giants Will Fail @Hyperlocal you know that we have a keen interest in the business of Hyperlocal Journalism. This is directly represented by local news sites such as Baristanet, Oakland Local, West Orlando News, but its also represented by independent foodie, travel and special interest sites where journalists and bloggers share their experiences about the places they go with an intimate readership.
We have been thinking quite a bit about these people. Many of them share our values and goals. They are looking for ways to monetize because they love what they doing and want to remain independent. Many of them are journalists, and don’t necessarily wish to make the business of running a sales team the focus of their lives, but find that they must to make ends meet. We are working hard to help publishers like this thrive.
To look at this problem we think there is a tool that can help us understand, analyze and plan new and better ways to grow revenues and independence for this special breed of publisher. Its called The Business Model Canvas,and its a simple structured way to think about any business. The Business Model Canvas is comprised of 9 basic building blocks: Customer Segments,Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partnerships, and Cost Structure.
We think strong and innovative discussion about the monetization of hyperlocal publishing is important, and we are really excited to to start to get directly involved and collaborate with the hyperlocal publishing community on how we can help indie publishers grow revenues, fight off the corporate competitors, and get to a point of sustainable independence.
We believe you are the source for this understanding, and because we think this information will help hyperlocal publishers we are willing to make you your own custom version of the business model canvas, just so we can share this information with the world. Our primary mission is to collaborate, discuss, and propose the business model canvas for independent hyperlocal publishers and hopefully grow a dialog.
We think every hyperlocal publisher should get involved, become part of the conversation and participate. We are going to be creating info-graphics related to the data, and if you want we will also feature and socially market your your site as part of this study. If you have a successful hyperlocal site in your market, don’t you want to help new independent hyperlocal publishers succeed? If you are up and coming, we want to share the knowledge of successful sites with you so you can become independent and sustainable quicker.